Owned media is a crucial component of any public relations plan. Understanding where you audience spends time online – and knowing how to connect with them on those various platforms – is as important as any other media effort. Howell Communications considers the full range of social media platforms – including Twitter, Facebook, YouTube, LinkedIn, Google+, Instagram and Pinterest – when creating an owned media strategy for our clients. We combine expertise in these tools with the strategic experience and wisdom to incorporate them into a comprehensive public relations program.