The proliferation of social media has created more opportunities than ever for organizations to convey content to their target audiences – from tweets to blogs to videos. But it’s also created a more crowded marketplace for news and information. At the same time, while owned media is a must component of any public relations plan, our research shows that earned media remains the most credible. Founded by a former journalist and imbued with the belief that content is king, as Bill Gates famously said, Howell Communications creates content that is compelling in any medium, owned or earned. In journalism-speak, we know how to write a lead.