A 20-year veteran of marketing communications, Smith specializes in social media marketing and implementation. She advises clients on best practices and common pitfalls of social media, and has developed successful short- and long-term social media marketing campaigns. She has provided social media training to a variety of organizations, including the Massachusetts Department of Transportation, the Cambridge Chamber of Commerce and the Center for Women in Enterprise,

Smith began her career at various Chicago- and Boston-based advertising agencies including the Leo Burnett Technology Group, and has executed a range of marketing communications programs, including branding, marketing strategy development, marketing communications planning, marketplace and competitive analysis for clients from large organizations to small not-for-profits, with extensive experience in high tech, healthcare and education.